Cineteca Nacional México

After the major remodeling of its building in 2012, the Cineteca Nacional México realized that its graphic identity also needed a fresher and different approach, aligned to the new architectural face and the current generations. So I had the opportunity to redesign its visual identity, working as an art director for the BrandB design team in 2014. The result is a simple and powerful isotype that works and responds to all the functional needs of the brand.

  • client Cineteca Nacional México
  • year 2014
  • agency BrandB
  • role Art Direction & Design