"Felina is a unique mix of hight-impact design and minimalism breeding sharp lines exceptionally crafted. Through timeless pieces, Felina steers away from becoming a passing trend". And that's exactly the essence that I wanted the new graphic identity to reflect, strong pieces assembled to create a solid wordmark, responsive and functional too.

  • Art Direction & Design
  • for — Felina Jewelery
  • with — Welcome Branding
  • 2015 / México